The Florida Strawberry Festival is an annual event that takes place in Plant City, Florida. It was started in 1930 by the local Lions Club, a local philanthropy club dedicated to bettering the community, after several attempts by locals in the previous 20 years to promote the local strawberry crop. Beginning in 1929, the Lions Club worked to plan the festival honoring King Strawberry, the champion of the area's agricultural products. The festival lasts 11 days, and generates an attendance of about half a million patrons from all over Central Florida and other global nations. The festival is recognized as one of the best festivals in the US and ranks among the Top 40 Fairs in North America. The Festival admission is $10 for adults, $5 for children and free for kids under 5.